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Jul 14th, '12  
Bigga & Golden Krust Partnership Gives Customers More
Bigga soft drink manufacturer Wisynco signed a landmark agreement that will see the leading Jamaican soda brand Bigga being distributed system-wide through Golden Krust Caribbean Bakery & Grill - the largest Caribbean franchise chain in the United Sates.
This partnership between Wisynco and Golden Krust will enhance the value of Golden Krust’s menu offerings to its customer base, consisting of nearly two million Caribbean nationals residing in North America, by offering an authentic Jamaican beverage in a value added 20 oz bottle of Bigga. What’s more, those customers can get a signature Golden Krust beef patty paired with a Bigga Soft Drinks for a special ‘summer combo’ price of only $2.99, until Tuesday, July 31. It marks the first time that a Jamaican carbonated beverage has pursued this level of distribution in North America. Golden Krust Caribbean Bakery & Grill has over 120 branches across nine US states.
William Mahfood, Managing Director of Wisynco says, “As Wisynco continues it expansion plan in the international arena this is another step for the greater objective. Wisynco’s immediate growth objectives in the beverage industry include North America, United Kingdom, Canada and the Caribbean.” Bigga Soft Drinks will introduce its top six flavours – Jamaica Kola, Pineapple, Fruit Punch, Apple, Grape and Ginger Beer – into Golden Krust outlets across the US. The tropical flavors complement Golden Krust’s vast Caribbean cuisine, which includes patties, jerk chicken, curried goat, fried fish, oxtail stew, rice and peas and other authentic Caribbean dishes.
Lowell Hawthorne, President & CEO of Golden Krust believes the addition of Bigga Soft Drinks to the restaurant’s menu will solidify its status as a market leader for value offerings - The 20oz re-sealable Bigga plastic bottle soda compares to the competition’s carbonated 12oz glass bottle.
“Golden Krust is pleased to be associated with Wisynco and foresees that this is just the beginning of a mutually beneficial partnership that will bode well for our valuable customers for years to come”, says Lowell Hawthorne.
Bigga Soft Drinks, which controls 70 per cent of the flavoured soft drinks market in Jamaica, and is seeking to position the product as the authentic “Made In Jamaica” carbonated drink of choice in North America. William Mahfood thinks this is a timely development as Jamaica celebrates its 50th year of Independence. “We chose Golden Krust to assist in our plan because, not only do they have extensive distribution along the east coast of the United States, they also cater to a vast Jamaican Diaspora and they also share similar value system of “making the lives of our people better”, says Mahfood.
The Wisynco executive also encouraged future linkages between companies abroad and their local counterparts. Founded in 1965, Wisynco is one of Jamaica’s oldest family-businesses and is among the country’s largest distributors of consumer brands.
Golden Krust CEO Lowell Hawthorne last year won the Jamaica Observer Business Leader Award for leading his family-run enterprise into what is widely recognised as the world’s largest ‘patty franchise’.
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